Vonetize Partners with Cellular Giant Tigo to Distribute Premium Content in Rwanda
May 19, 2015
Today Vonetize, a VOD solutions provider in over 60 countries, announced a partnership with leading global telecom operator Tigo, operated by Millicom International Cellular (MIC) S.A., a leading international developer and operator of cellular telephone services worldwide primarily in emerging markets operating across Latin America and Africa. The deal will allow Tigo to distribute and market Vonetize’s premium content service in Africa, branded Aflix by SmartVOD, to its 2.5 million cellular customers in Rwanda beginning in June 2015.
Vonetize develops premium content services and technology platforms for Smart TVs and mobile devices that reach millions of viewers worldwide, with an emphasis on emerging markets. The company launched Aflix, the first OTT premium content service in Africa, less than a year ago. The service now spans 34 countries on the continent, and offers top-tier content from major Hollywood studios including feature films, TV series, children’s content and more.
The spread of information and communications technology in African countries in recent years is unprecedented, with the development of faster Internet service, 4th Generation LTE networks, fiber-optic distribution, and a proliferation of cellular devices and smartphones. These developments pave the way for internet video services like Aflix to provide their services at affordable prices and with optimal quality throughout the continent.
“Rwanda has made leaps and bounds with regard to its internet infrastructure, making Tigo the perfect partner for our launch in Rwanda,” said Noam Josephides, CEO of Vonetize. “Consumers there long for affordable, quality content and Aflix is the only Hollywood content service available in Sub-Saharan Africa feeding this need. We see extraordinary potential for growth as the region continues to develop.”
Tigo, owned partly by Israeli businessman Hezi Betzalel’s Marathon Group, operates cellular companies in 14 countries and has approximately 56 million customers. The telecom giant will incorporate Aflix as part of its service packages to cellular customers in a bundle along with internet surfing options that are currently offered to customers.
Vonetize, whose CEO we previously interviewed about the changing video content and mobile markets, also has marketing and distribution partnerships with consumer electronics giants including Samsung and Toshiba. Vonetize is disrupting the traditional entertainment industry by offering top-quality premium and niche content to connected viewers around the world through any smart device. The company develops premium content services and technology platforms for Smart TVs and mobile devices that reach millions of viewers worldwide, with an emphasis on emerging markets. The company provides a variety of content offerings – from Hollywood movies and TV Series through its premium content offering Smart VOD to concerts, children’s programming and niche ethnic content on the company’s global channels. To learn more, please visit here.